Philip Morris' E Cigarette Sucks Smokers Away from Japan Tobacco Fortune IQOS, une alternative la cigarette, chauffe le tabac au lieu de le brler 2FIRSTS ProductE cigarettes Draw Inspiration from Heated Tobacco Designs as Multiple Brands Launch Open Systems Similar to IQOS Iluma Les bnfices d'IQOS, alternative la cigarette IQOS FR How are Non Combusted Cigarettes, Sometimes Called Heat Not Burn Products, Different from E Cigarettes and Cigarettes? FDA Hamburg, Germany. 13th Nov, 2018. A man is holding an iqos type e cigarette from Philip Morris in a tobacco shop. Competition in the market for electronic cigarettes is intensifying. On Wednesday (14.11.2018),