Juul E Cigarette Manufacturer Could Seek Bankruptcy Protection FDA Suspends JUUL Vape Ban Respiratory Therapy Juul Pods Being Banned Juul e cigarettes back under FDA review after marketing ban lifted What Happens Next for Vaping WIRED The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. The FDA rescinded its marketing ban on Juul products. Juul makes popular e cigarettes (vapes) and its advertising is alleged to have played a part in the rising youth e cigarette epidemic.