Is That Dress White and Gold or Blue and Black? The New York Times so we know the dress was black and blue BUT that's not what i'm here to discuss : r opticalillusions How does a black and blue dress sometimes appear white and gold? The Brains Blog The dress turned 11 and it's STILL white and gold PERIOD. Eleven years later the color swatches are right there and people who see blue and black are proving your eyes lie The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Blue or Gold? How the brand behind #TheDress monetised viral success